About us
Our company has been established in the market as an importer of consumer goods and wholesaler for over 40 years, and we have been focussing our business on the topic of living environments in the indoor and outdoor sector over the last few years.
Our goal is to offer our customers a home where they feel comfortable. Our range of products includes a wide selection of pieces of furniture and accessories from the home and living sector. We are also involved in the trade of broad ranges of room fragrances and scented candles for a personal aromatic experience at home.
Because of the dynamics of product cycles and the fast pace of our business, we do not keep an extensive amount of stock but focus on flexibly developing unique articles for our customers according to their individual requirements.
Good reasons
Quality & certification
All of the products we manufacture go through an extensive quality assurance process. We constantly check the physical and technological properties of our products and make sure our merchandise meets special requirements in terms of freedom from pollutants (e.g. Öko-Text 100 standard) and product safety (e.g. TÜV / GS certification, LGA tests) in close cooperation with international accredited testing institutes.
Sustainability
Our production facilities in Asia involved in the consumer goods sector are regularly audited by neutral certification companies with regard to their social standard, and we are a member of the BSCI (Business Social Compliance Initiative, Brussels). We also focus on a sustainable procurement policy when selecting the raw materials used for our merchandise and are certified according to the requirements of the FSC® standard. You are always welcome to ask us about our FSC®-certified products (license code: FSC®-C011982).
Tradition
We have been a valued partner in the trade of consumer goods for our European customers and our suppliers across the world for over 40 years. In this fast-paced business, the focus of our trade is mainly on reliability and flexibility. These traditional values also guide our subsidiary in Hong-Kong and our sales team in Bremen on an everyday basis.
Innovation
Driven by ever-shortening product cycles and in cooperation with designers and producers in Asia, we are constantly developing innovative variants for new products on the European market for our customers. We strive to quickly implement innovative ideas and trends and thus be a driving force for our customers. In this matter, strengthening the links between our distribution in Bremen and category management in Hong Kong is particularly important.
Asia
We have been strongly involved in the Asian market through our trading company in Hong-Kong since 1976. There we bundle procurement and quality assurance for our European customers. Over the last few years, we have been expanding the category management sector in our Hong Kong offices. This allows us to quickly implement new products and trends and to create individual new developments for our customers.
We have also strongly developed direct distribution from Asia over the last few years. This way, we are able to supply consumer goods to the US and Australia from our range of products directly from our sales office in Hong Kong. We also supply many European customers directly from Asia as direct purchase is becoming increasingly important.
Procurement
We purchase our non-food products all over the world from various countries of origin. We have developed our knowledge in the design and decoration sector in close cooperation with a few important production partners in order to be able to offer our customers a large variety of products at short notice.
Our procurement is especially concentrated in Asia; in China, Vietnam, India, Thailand and Indonesia. Furthermore, procurement countries in Eastern Europa are gaining in importance within our network.
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